Battle Creek Master Plan

Battle Creek, dubbed “Cereal City”, is a regional economic center in Western Michigan and is the location of Kellogg’s Cereal global headquarters. In 2015, the City of Battle Creek partnered with Houseal Lavigne Associates to update their Master Plan to provide direction for future development and investment. The new Master Plan places strong emphasis on land use and development in a post-recession era, and promotes an urban growth boundary to combat sprawl and direct investment to the city’s established core. A detailed corridor plan provides specific actions and improvements for Columbia Avenue, an aging auto-oriented corridor, including a detailed redevelopment concept for the lakefront area southwest of the Columbia/Capital Avenue intersection. The Master Plan also includes recommendations for green infrastructure, helping the City address stormwater and local flooding.