Time Travel Theory 1
A wormhole exists along a section of Ogden Avenue and the micro-climates throughout the corridor may hold the key to global warming.
Time Travel Theory 2
The Vegasification of Ogden Avenue and its cheap "Lite-Brite" like signs don't sync with a World Clock and have differing thermostats.
Image by jasoneppink via Flickr
If I'm wrong, and a business is a blown fuse away from bankruptcy and this sign is so badly needed, we don't need the time or the temperature. My estimate is about 99.9% of the cars on the road have clocks in them, and about 99.9% of the drivers have cell phones that tell time - - we know what time it is. The same goes for the temperature. Plus we can look out our windshields, or better yet, roll down a window. If you are looking to do a public service, then promote a community event. The Arcada Theatre in Downtown St. Charles is promoting our August 31st Community Workshop on their marquess (and a theatre I might add, is a business that makes a good case for a readerboard sign).
I think communities are overreacting to the "need" for these signs. We are in a recession, and everybody is doing a little less business. Compromising the appearance of our commercial areas to inundate motorists with useless information is not the solution. I would argue in the case of Ogden Avenue in Naperville, that if instead of more signs, these businesses spent a little more money on landscaping and improved the appearance and atmosphere of the corridor, Ogden would be a representative of Naperville and it would attract more business.