Time Travel at 79 degrees (approx)

Posted by on Aug 26, 2011 in Blog Article | No Comments

I traveled through time last night, driving along Ogden Avenue in Naperville. I started my trip heading westbound at Naper Boulevard. According to the digital readerboard at the CVS the time was 7:06 and it was 79 degrees. A mile west, 7:02 (and a degree cooler) courtesy of Dick Portillo. I contemplated heading to Yorkville to play the previous night’s lotto, but once I reached Washington Street, a local bank reported it was 7:13 – the future, which by the way, is warmer…80 degrees.

Time Travel Theory 1
A wormhole exists along a section of Ogden Avenue and the micro-climates throughout the corridor may hold the key to global warming.

Time Travel Theory 2
The Vegasification of Ogden Avenue and its cheap “Lite-Brite” like signs don’t sync with a World Clock and have differing thermostats.


Image by jasoneppink via Flickr

I’m skeptical about the need for LED readerboard signs. Forget about the fact that the resolution of these things is circa 1980. I don’t think they are needed, not all of them anyway. A bank for instance, does not need a sign with current mortgage rates. Nobody is driving their car looking for low mortgage rates, and besides, your rates are the same as everyone else’s – low. Portillo’s…seriously, “Enjoy a Milk Shake”…. this is why you wanted a sign, to get $2.35?

If I’m wrong, and a business is a blown fuse away from bankruptcy and this sign is so badly needed, we don’t need the time or the temperature. My estimate is about 99.9% of the cars on the road have clocks in them, and about 99.9% of the drivers have cell phones that tell time –  – we know what time it is. The same goes for the temperature. Plus we can look out our windshields, or better yet, roll down a window. If you are looking to do a public service, then promote a community event. The Arcada Theatre in Downtown St. Charles is promoting our August 31st Community Workshop on their marquess (and a theatre I might add, is a business that makes a good case for a readerboard sign).

I think communities are overreacting to the “need” for these signs. We are in a recession, and everybody is doing a little less business. Compromising the appearance of our commercial areas to inundate motorists with useless information is not the solution. I would argue in the case of Ogden Avenue in Naperville, that if instead of  more signs, these businesses spent a little more money on landscaping and improved the appearance and atmosphere of the corridor, Ogden would be a representative of Naperville and it would attract more business.

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